How to Measure Family Law Marketing: From First Click to…
How family law firms can track marketing from first click to signed client, calculate cost per signed client by channel and matter type,…
Law Firm PPC & Google Ads Management
Law firm PPC and Google Ads management help your firm reach people actively searching for legal help. KJ Strategy Group manages paid-search campaigns for law firms across the U.S. and Canada, including Google Ads, eligible Local Services Ads and Microsoft Ads.
We connect keywords, ad messaging, landing pages, call tracking and intake-technology attribution so you can evaluate qualified inquiries and, where data is available, signed clients. Your team handles consultations and signing; KJSG leads strategy, campaigns and measurement.
Your agreed scope can include account audits, campaign setup, search-term and negative-keyword reviews, bidding, budget allocation, ad testing, landing-page recommendations and conversion-tracking checks.
Law Firm PPC & Google Ads Management
KJSG manages Google Ads and paid-search campaigns for law firms, connecting campaign strategy, landing pages and tracking with qualified inquiries and client outcomes where data is available.
Reach Prospects at the Moment They Search
Search ads can appear when someone searches by practice area, legal problem or location. We organize campaigns around the matters you want, your geographic market and the searches that signal a need for representation. For a worked example, see our guide to Google Ads for family law firms.
We review search terms, refine negative keywords, test ads and recommend landing-page improvements. Call and form tracking connect with intake technology where available, helping distinguish qualified prospects from wrong-area, out-of-market or other unsuitable inquiries.
Your firm handles day-to-day intake. We use the outcomes your team records to inform campaign and budget decisions.
What a Well-Managed Campaign Can Support
- Visibility for commercially relevant, high-intent searches
- Budget focused on priority practice areas, queries and markets
- Tracking that distinguishes inquiries from qualified opportunities where data allows
Law Firm PPC Platforms We Manage
We select platforms around your practice areas, market, budget and measurement needs. New to paid search? Read our Google Ads for lawyers guide.
Google Ads for Law Firms
Practice-area campaigns with keyword control, ad testing, bidding and conversion tracking, focused on qualified inquiries.
Google Local Service Ads (LSAs)
Reach eligible local searches through Google’s pay-per-lead format, subject to practice-area and market availability.
Microsoft Ads (Bing)
Expand qualified search coverage across Microsoft Bing and its partner network.
Search Ads 360
Coordinate complex or multi-account paid-search programs when enterprise-level management is appropriate.
Why Law Firms Choose KJ Strategy Group for PPC
Built Specifically for Law Firms
Our work is built around practice-area economics, geographic competition and the advertising requirements that affect law firms.
Senior, Hands-On Guidance
Kelon Jones leads strategy and works directly with firm leadership, supported by specialists when a campaign requires additional platform or technical expertise.
Direct Collaboration
You can communicate directly with the person responsible for strategy, priorities and performance—not through layers of account management.
Measured Beyond Clicks
We review qualified inquiries, consultations and client outcomes where tracking allows. In one criminal-defense engagement, the broader marketing program generated 10% more qualified leads year over year and reduced cost per lead by 20%.
These are program-wide results, not Google Ads-only results. Read the case study and measurement context.
Before increasing ad spend, it’s worth knowing where current leads are being lost. The Law Firm Client Acquisition Audit traces your campaigns through intake to signed clients for a fixed $1,500. To work out how many leads you need, try the Law Firm Lead Target Calculator.
Law Firm PPC Insights
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Law Firm PPC: Frequently Asked Questions
Law firm PPC is paid search advertising that places a firm in sponsored results for relevant legal searches. A well-structured program connects keywords, ads, landing pages, call or form tracking and budget decisions around the firm’s target matters and markets.
Depending on eligibility and fit, KJSG can manage Google Ads, Google Local Services Ads, Microsoft Advertising and Search Ads 360. The recommended mix depends on your practice area, location, budget and available conversion data.
We review search-term quality, conversion tracking, calls, forms and cost per qualified inquiry. Where intake and CRM data are available, reporting can also connect campaigns with consultations, signed clients and revenue without assuming that advertising alone caused those outcomes.
KJSG treats paid search as one part of a connected client-acquisition system. Strategy is coordinated with landing pages, call tracking, intake technology and broader law firm marketing services while the firm retains responsibility for intake and signing.
Schedule a consultation so we can review your current campaigns, priority practice areas, target markets, tracking and lead-quality concerns. We will identify the most useful next steps before recommending a scope.
We estimate a starting budget from your target matters, geography, local click costs, expected inquiry rate and capacity to follow up. A focused practice area and market can make a limited budget more useful than spreading it across every service. We agree the testing budget and success measures before launch; there is no single amount that fits every firm.
Media spend is separate from KJSG’s setup and ongoing management fees unless your proposal states otherwise. Management is scoped around the number of campaigns and markets, tracking requirements and level of support. Landing-page production and third-party tools are identified separately where applicable.
Your firm should retain ownership and administrator access to its Google Ads account. KJSG works through granted management access. Account access, billing responsibilities and ownership of any new tracking or landing-page assets are clarified in the engagement scope.
The agreed scope can include search-term and negative-keyword reviews, bidding and budget adjustments, ad testing, conversion-tracking checks, landing-page recommendations and performance reporting. We review lead quality with your team and connect results to consultations or signed clients when the necessary data is available. Website builds and day-to-day intake operations are scoped separately.