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KJ STRATEGY GROUP
Fractional CMO Services for Law Firms
We Act as Your Outsourced Legal Marketing Leadership Team
THE CHALLENGE
Most law firms don’t need a full-time Marketing Manager or a large in-house marketing department.
But they do need someone who understands:
How to generate qualified cases
How to improve intake and conversion
How to manage marketing vendors
How to track ROI
How to scale strategically
That’s where KJ Strategy Group comes in.
We provide Fractional CMO services for law firms— acting as your outsourced marketing executive to help your firm grow through strategy, leadership, reporting, and accountability.
Our goal is simple: help your law firm generate more qualified cases, improve marketing accountability, and scale with confidence.
WHAT A FRACTIONAL CMO DOES
What Is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) is a senior marketing leader who works with your firm on a part-time or contract basis. Instead of hiring a full-time executive with a six-figure salary, your law firm gains access to experienced marketing leadership at a fraction of the cost.
At KJ Strategy Group, we help law firms:
Build and execute marketing strategies
Improve lead quality
Optimize advertising spend
Implement reporting systems
Improve intake conversion
Increase retained cases
Make better growth decisions
WHO WE WORK WITH
Our Fractional CMO services are ideal for:
Solo attorneys
Small law firms
Multi-location firms
Growing firms with existing marketing budgets
Firms frustrated with agency performance
Firms lacking clear reporting and attribution
We work with all practice areas including:
and more ...
Whether you’re a solo attorney or a growing firm,
we customize your strategy based on your specific needs and goals.
WHAT WE DO
Our Services
Marketing Strategy & Growth Planning
We help your law firm create a clear roadmap for growth.
This includes:
- Practice area growth strategies
- Geographic expansion planning
- Competitive analysis
- Budget allocation
- Marketing channel strategy
- Positioning and messaging
Instead of guessing where to invest, your firm gets a data-driven growth strategy aligned with your business goals.
Paid Advertising
We oversee and optimize your law firm’s paid media strategy across platforms, including:
- Google Ads
- Local Services Ads (LSA)
- META Ads (Facebook & Instagram)
- YouTube Advertising
- Display Advertising
- Digital Out-of-Home Advertising (DOOH)
CRM & Lead Intake Optimization
Many law firms lose valuable cases because of poor intake systems.
We help with:
- CRM implementation
- Call tracking systems
- Lead qualification processes
- Chatbot installation
- Automated follow-up systems
We also help connect your CRM and marketing systems to create full-funnel reporting.
Analytics & Reporting
Most law firms don’t have visibility into what marketing efforts are actually generating revenue.
We help implement:
- Google Analytics 4
- Conversion tracking
- Call tracking
- CRM attribution
- Revenue reporting dashboards
- Lead source reporting
- Cost-per-case reporting
Our reporting focuses on business outcomes — not vanity metrics.
Marketing Vendor Management
Already working with agencies or freelancers?
We can help manage:
- SEO agencies
- Website vendors
- Content writers
- Social media teams
- Video production vendors
- Advertising contractors
We ensure all marketing efforts align with your growth strategy and business goals.
Training for Internal Teams
We provide hands-on training and strategic guidance to help your internal team better manage and understand your law firm’s marketing ecosystem.
This includes:
- Paid advertising education for Google Ads, META, and digital marketing platforms
- Analytics and reporting training to improve decision-making and ROI visibility
- Guidance on marketing metrics, lead quality, and campaign performance
- Social media and email marketing management best practices
- CRM, intake, and lead management workflow training
- Ongoing strategic support for internal marketing coordination
We also help connect your CRM and marketing systems to create full-funnel reporting.
Training for Internal Teams
We provide hands-on training and strategic guidance to help your internal team better manage and understand your law firm’s marketing ecosystem.
This includes:
- Paid advertising education for Google Ads, META, and digital marketing platforms
- Analytics and reporting training to improve decision-making and ROI visibility
- Guidance on marketing metrics, lead quality, and campaign performance
- Social media and email marketing management best practices
- CRM, intake, and lead management workflow training
- Ongoing strategic support for internal marketing coordination
We also help connect your CRM and marketing systems to create full-funnel reporting.
Marketing Strategy & Growth Planning
We help your law firm create a clear roadmap for growth.
This includes:
- Practice area growth strategies
- Geographic expansion planning
- Competitive analysis
- Budget allocation
- Marketing channel strategy
- Positioning and messaging
Instead of guessing where to invest, your firm gets a data-driven growth strategy aligned with your business goals.
Paid Advertising
We oversee and optimize your law firm’s paid media strategy across platforms, including:
- Google Ads
- Local Services Ads (LSA)
- META Ads (Facebook & Instagram)
- YouTube Advertising
- Display Advertising
- Digital Out-of-Home Advertising (DOOH)
CRM & Lead Intake Optimization
Many law firms lose valuable cases because of poor intake systems.
We help with:
- CRM implementation
- Call tracking systems
- Lead qualification processes
- Chatbot installation
- Automated follow-up systems
We also help connect your CRM and marketing systems to create full-funnel reporting.
Analytics & Reporting
Most law firms don’t have visibility into what marketing efforts are actually generating revenue.
We help implement:
- Google Analytics 4
- Conversion tracking
- Call tracking
- CRM attribution
- Revenue reporting dashboards
- Lead source reporting
- Cost-per-case reporting
Our reporting focuses on business outcomes — not vanity metrics.
Marketing Vendor Management
Already working with agencies or freelancers?
We can help manage:
- SEO agencies
- Website vendors
- Content writers
- Social media teams
- Video production vendors
- Advertising contractors
We ensure all marketing efforts align with your growth strategy and business goals.
Training for Internal Teams
We provide hands-on training and strategic guidance to help your internal team better manage and understand your law firm’s marketing ecosystem.
This includes:
- Paid advertising education for Google Ads, META, and digital marketing platforms
- Analytics and reporting training to improve decision-making and ROI visibility
- Guidance on marketing metrics, lead quality, and campaign performance
- Social media and email marketing management best practices
- CRM, intake, and lead management workflow training
- Ongoing strategic support for internal marketing coordination
We also help connect your CRM and marketing systems to create full-funnel reporting.
Flexible Options
Option 1: Fractional CMO – Strategy & Leadership
Ideal for firms that already have internal staff, freelancers, or marketing vendors but need experienced leadership and direction.
We help guide your firm’s marketing strategy, oversee performance, improve accountability, and ensure your marketing efforts are aligned with business growth goals.
This option may include:
- Marketing strategy & planning
- Campaign oversight
- Monthly leadership meetings
- Vendor & agency management
- Marketing performance reporting
- Intake & conversion optimization
- Growth consulting for your firm
Option 2: Fractional CMO + Execution Support
Ideal for firms looking for both strategic leadership and hands-on execution support from an experienced marketing team.
In addition to guiding strategy, KJ Strategy Group and our backend support team can help execute and manage key marketing initiatives for your firm.
This option may include:
- Paid advertising management
- Social media support
- Landing page updates
- Video editing & creative support
- Analytics & tracking setup
- CRM & marketing automation support
- Reporting dashboards
- Ongoing campaign optimization
This model gives your law firm access to both executive-level marketing leadership and a reliable outsourced marketing team — without the cost of building a full in-house department.
Fractional CMO vs Traditional Marketing Agency
TRADITIONAL AGENCY
Focuses on campaigns
Handles execution
Limited business insight
Reports on marketing metrics:
Impressions, clicks, conversions
Impressions, clicks, conversions
Often siloed
FRACTIONAL CMO
Focuses on firm growth
Provides executive leadership
Strategic business perspective
Reports on business outcomes:
qualified leads, retained clients, return on ad spend
qualified leads, retained clients, return on ad spend
Oversees entire marketing ecosystem
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Frequently Asked Questions
No. Many law firms work with a lean internal team while we provide strategic leadership and oversight.
Yes. We often work alongside SEO agencies, website vendors, and advertising teams to improve alignment and accountability.
Our primary focus is legal marketing, given our industry experience and understanding of law firm growth challenges.
Typically, firms with:
- 1–15 attorneys
- Existing marketing budgets
- Growth-focused leadership
- A desire for clearer reporting and better ROI
Ready to attract more qualified leads – and close more deals?
Whether your law firm needs strategic marketing leadership or a fully supported outsourced marketing department, KJ Strategy Group can help.
Schedule a consultation to discuss your firm’s goals, current marketing challenges, and opportunities for growth.