Law Firm Marketing Agency Serving DC
Helping DC Law Firms Acquire More Clients Through Digital Marketing: Paid Search, Social Media, SEO, DOOH, etc.
KJ Strategy Group delivers specialized digital marketing for law firms across Washington, D.C., driving qualified leads and client growth in competitive markets like D.C. and Arlington. Our proven strategies help DC attorneys dominate local search results and convert visitors into signed cases.
We work exclusively with law firms — combining deep legal-industry knowledge, compliance expertise, and advanced marketing technology to help DC attorneys grow predictably and profitably.
Build Awareness.
Drive Engagement.
Generate Leads.
At KJ Strategy Group, we understand the dynamic legal market landscape in Washington, D.C. Our strategic digital marketing campaigns are crafted to help DC law firms stand out, attract high-value clients, and grow their practice in one of the nation’s most competitive regions.
Our Digital Marketing Services
Our team partners with law firms across DC to create customized marketing programs that deliver measurable results. Our DC law firm marketing solutions include:
Paid Search
Drive traffic with precision-targeted search ads on platforms like Google and Bing.
Local Service Ads
Get leads directly from Google LSAs and show up when potential clients are searching.
Display Advertising
Stand out with visually compelling banners placed across top websites.
Video Advertising
Tell your story with powerful video content crafted to convert.
Social Media
Reach and engage your audience where they spend their time online.
Digital Out-of-Home
Build local presence through billboards, digital screens, and out-of-home media.
We have extensive experience in law firm marketing, so we ensure that our advertising tactics comply with the Rules of Professional Conduct Rule 7.2: Communications Concerning a Lawyer’s Services — DC while driving meaningful business growth.
Types of DC Law Firms We Help
KJ Strategy Group works with a wide range of law practices throughout DC, including:
and more ...
Whether you’re a solo attorney or a growing firm,
we customize your strategy based on your specific needs and goals.
Serving Law Firms Across DC
We serve clients in every major market across the region, including Washington, D.C., Arlington, Alexandria, Bethesda, Rockville, and Silver Spring.
Whether your firm wants to dominate your local search results or expand your visibility across Washington, D.C., we can help you design a scalable, compliant, and measurable growth strategy.
Why DC Law Firms Choose KJ Strategy Group
Exclusively for Law Firms
No generic agency tactics. We only work with law firms. We’re familiar with compliances and restrictions associated with legal marketing.
15+ Years of Experience
You’ll be working with an expert who’s spent 15+ years mastering digital marketing — and knows what it takes to grow a law firm.
Personalized Service
Our clients call and text us. Think of us as an extension to your internal team.
Performance Driven Approach
We don’t care about vanity metrics. We care about leads that retain and campaigns that scale.
Internet Marketing FAQs
Most firms begin seeing qualified leads within 30 to 60 days once campaigns are live and tracking correctly. However, meaningful growth — consistent month-over-month ROI — usually happens around the 90-day mark once optimization and audience learning kick in. We always communicate realistic expectations and show you progress transparently in your reports.
This is dependent on your practice area and your geographic targeting, but most firms who see good results have a minimum budget of $3,000 per month. But again, this depends on practice area, geographic targeting, competition, etc. We can do a forecast for you and recommend a minimum, medium and aggressive spend.
Yes. We specialize exclusively in law firm and legal service marketing across the U.S. and Canada.
We take a strategic, data-driven approach to budgeting. During our initial exploratory call, we learn about your goals, target locations, practice areas, and competitive landscape. From there, we run detailed forecasts based on real search volume, cost-per-click trends, and expected conversion rates. This allows us to present you with a customized marketing plan that includes multiple budget options, so you can choose the level of investment that aligns with your growth goals.
We don’t lock clients into long-term contracts. All engagements are month-to-month, giving you complete flexibility. If you ever need to pause or discontinue services, we simply require a 30-day notice. We believe in earning your business through results—not restrictive agreements.
Success isn’t about generating clicks or even leads—it’s about helping you secure retained clients. We closely monitor lead quality, cost per acquisition, and case value potential to ensure your marketing budget is being spent efficiently. Our goal is to consistently deliver a positive return on investment and support sustainable growth for your firm.
We provide a full suite of digital marketing services tailored for law firms, including:
Paid Advertising: Search (Google & Bing), Display, YouTube, and Paid Social (Facebook, Instagram, TikTok, LinkedIn, Reddit)
Social Media Management
Search Engine Optimization (SEO)
Digital Out-of-Home Advertising (DOOH)
This integrated approach ensures your firm is visible across the platforms where potential clients are actively searching and engaging.
No. We believe in protecting our clients’ competitive advantage. We work with only one law firm per practice area per state. In cases where a firm handles multiple practice areas, we commit exclusively to them and do not partner with competitors. We also cap the total number of clients we work with to ensure we deliver the highest quality service, deep focus, and strong long-term relationships.
Ready to Grow Your DC Law Firm?
Let’s build a campaign that delivers predictable, qualified leads.