ABOUT KJ STRATEGY GROUP
A Client Acquisition Team
Built for Law Firms.
KJ Strategy Group helps law firms generate more qualified leads, sign more clients and make smarter growth decisions. We operate as your outsourced marketing and client-acquisition team.
KJ Strategy Group was founded by Kelon Jones after he saw too many law firms being underserved by the traditional agency model. Accounts were often assigned to junior specialists, while reports focused on impressions, clicks and conversions without showing whether firms were actually signing clients.
Marketing was only part of the problem. Missed calls, slow follow-up and disconnected technology caused valuable opportunities to fall through the cracks. Many firms had no reliable way to know which marketing investments were generating revenue.
15+ Years
Digital Marketing Experience
Law Firm Focused
Built Around Legal Client Acquisition
Senior Leadership
Strategy Led Directly by Kelon
Results Focused
Qualified Leads, Clients & Revenue
SELECTED PUBLICATION
Published in ABA Law Practice Today
Why More Leads Don’t Always Mean More Clients
In this September 2026 article, Kelon Jones explains why lead volume alone does not create growth—and why marketing, intake follow-up and measurement must work together to turn more inquiries into signed clients.
A Strategic Partner for Law Firm Growth
We’re Not Just a Vendor.
We’re Your Right-Hand Partner.
Our clients don’t deal with account managers or ticketing systems. They text us directly when they need support. They trust us to make data-driven decisions that drive measurable results — and we take that trust seriously.
We’ve partnered with solo attorneys, boutique firms, and multi-location practices across key areas of law, including family law, criminal defense, personal injury, and immigration, providing specialized lawyer marketing services tailored to each practice.
Our mission is simple: deliver measurable growth while giving law firms more time to focus on practicing law.
What We Do Best
Connected Marketing, Intake & Measurement Expertise
We execute high-impact campaigns and implement smart technology to help firms attract quality leads, streamline intake, and maximize ROI.
Search Engine Marketing
Social Media Marketing
Billboards & Digital Screens
CRM
Web Analytics
Display Advertising
Video Advertising
Digital Marketing Blog Articles
Family Law Intake: How to Turn More Inquiries Into Signed…
Where family law firms lose prospective clients between the first call and the retainer, and the intake process, follow-up and CRM setup that…
Google Ads for Family Law Firms: How to Attract Qualified…
How family law firms can use Google Ads and Local Services Ads to attract qualified divorce and custody inquiries, set a realistic budget…
Google Ads for Lawyers — Without the Tech Talk
Google Ads for Lawyers — Without the Tech Talk Key Takeaways Google Ads can place a firm in front of someone actively seeking…