Employment Law Marketing
Google Ads PPC advertising for employment lawyers in USA and Canada
Get More High-Intent Employment Law Leads—Without Wasting Ad Spend
When someone is fired, harassed, underpaid, or pressured to sign a severance agreement, they don’t browse—they search and act fast. We help employment law firms show up at that moment with messaging that’s clear, credible, and built to convert.
KJ Strategy Group builds employment-law-focused Google Ads and landing pages designed to qualify prospects, reduce unworkable inquiries, and drive booked consultations you actually want. Whether you represent employees, employers, or both, we tailor campaigns to the case types, locations, and outcomes your firm is prioritizing.
Understanding Employment Law Marketing
Marketing for employment law isn’t just about getting clicks—it’s about earning confidence quickly and converting urgent searches into qualified consultations. Many prospects are dealing with termination, harassment, discrimination, retaliation, or pay disputes, and they need clear next steps fast.
At KJ Strategy Group, we create employment-law-focused digital marketing and PPC campaigns for firms across the USA and Canada—built to improve lead quality, protect your brand, and show measurable ROI in a high-cost legal ads environment. From keyword strategy to landing pages and intake-friendly funnels, we help you get chosen when it matters most.
- Decisions happen fast: Many prospects contact the first firm that looks credible and responsive.
- Privacy is a big factor: People often search quietly from a phone, outside work hours, and want discretion in how they reach out.
- Competition and CPCs are high in legal search: Broad terms like “attorney” and “lawyer” can be expensive, so targeting and quality control matter.
- Not every lead is a case: Campaigns need pre-qualification (practice-area filtering, location checks, employer vs employee).
- Messaging must be calm and clear: Employment issues are stressful; over-aggressive copy can reduce trust and increase low-quality inquiries.
Stand Out More & Sign More Clients
How We Help Employment Law Firms Grow
We create employment-law-focused PPC and landing page systems designed to increase lead quality, reduce time spent on unworkable inquiries, and improve your cost per signed case.
We target high-intent searches like “employment lawyer [city],” “wrongful termination,” “harassment,” and “severance review.” Tight keywords + focused landing pages help drive more qualified consultations.
Show up in Google’s Local Services placements where prospects are ready to contact a lawyer. We handle setup, optimization, and tracking so you can tie leads to signed matters.
Run targeted campaigns for your ideal audience (employees, employers, or both). We use segmentation and retargeting to stay top-of-mind and push prospects to book.
Create short, professional videos that build trust, explain complex workplace issues, and pre-qualify prospects before they call.
Increase local brand awareness with placements in high-traffic spots (gyms, cafés, medical buildings) so your firm stays top-of-mind.
Search Engine Optimization (SEO)
Publish practice-area content and FAQs that answer real employment-law questions—great for rankings and for building confidence before the first consult.
CRM Consulting & Integration
We help you choose and implement the right CRM based on your intake workflow and team size — from Clio Grow to LeadDocket — so you can track every lead and follow up automatically.
Chatbot Integration
Engage site visitors 24/7 with smart, empathetic chatbot tools that capture leads without overwhelming your intake team.
Digital Marketing for Employment Law Firms
We help employment law firms earn more qualified consultations with campaigns built for high-intent search, fast follow-up, and better lead screening across the USA and Canada.
Wrongful termination
Workplace discrimination
Harassment at workplace
Wage & hour (unpaid time)
Retaliation / whistleblower
Severance agreement review
Why Work With KJ Strategy Group?
15+ years in performance marketing
We bring tested strategies and deep industry insight — built on 15+ years of helping law firms grow with confidence.
Results, Not Vanity Metrics
We focus on what matters: leads, booked consultations, and clients. Not just clicks, likes, or impressions.
A Trusted Marketing Partner
We don’t just manage ads — we help build the systems behind your firm’s growth, from intake to follow-up to reporting.
Want to attract more employment law clients
without the guesswork?
From wrongful termination to discrimination and wage disputes, we build marketing that connects with people who need answers now—then guides them to contact your firm. We serve employment law practices across the USA and Canada.