Law Firm Marketing Services
Built Around Client Acquisition
Effective law firm marketing does not begin with a list of channels. We audit your goals, market, current performance, intake readiness and measurement, then build the strategy and select the channels that fit it.
KJ Strategy Group coordinates the resulting program—marketing, vendors, intake technology and reporting—so each part works together to generate qualified opportunities and support more signed clients.
- Start with evidence, not assumptions.
- Invest in the right channels for your priorities and market.
- Measure what matters through lead quality and client outcomes where data is available.
Serving law firms across the U.S. and Canada.
Two Ways to Work With KJ Strategy Group
Some law firms already have people executing the work but no senior marketing leader directing the whole program. Others need both leadership and hands-on execution. Choose the level of support that matches your current team.
Fractional Marketing Leadership
Best for law firms that already have internal staff, agencies or vendors—but no senior marketing leader coordinating the work.
Kelon works directly with firm leadership and functions as your fractional marketing director or CMO. He sets strategy, establishes priorities, coordinates every contributor and holds the work accountable to your firm’s client-acquisition goals.
- Marketing strategy and budget direction
- Agency, vendor and internal-team coordination
- Performance reporting, lead-quality review and accountability
Fractional Leadership + Execution
Best for law firms that need senior direction and hands-on support implementing the plan.
Kelon leads the strategy while KJ Strategy Group manages the agreed campaigns and coordinates the specialists required for delivery. The scope is built around the channels and systems your firm actually needs.
- Everything included in Fractional Marketing Leadership
- Selected campaign management and optimization
- Marketing-related integrations, landing-page coordination and measurement
Law Firm Marketing Services We Lead and Coordinate
The right mix depends on your goals, priority practice areas, market, budget and capacity to handle new inquiries. We recommend and coordinate channels because they fit the strategy—not simply because they are available.
Paid Search & Local Services Ads
Reach people actively searching for legal help through Google Ads, Microsoft Advertising and Google Local Services Ads.
SEO & AI Search
Build visibility in traditional and AI-powered search through coordinated technical SEO, useful content, local search and answer-focused optimization.
Display Advertising
Reach relevant audiences beyond search with targeted display campaigns across websites, apps and digital platforms.
Video & Connected TV Advertising
Build awareness through online video and connected TV advertising among selected audiences and markets.
Social Media Marketing
Use paid and organic social campaigns to build awareness, reach defined audiences and support demand generation.
Digital Out-of-Home Advertising
Build local visibility through programmatic billboards, digital screens and other high-traffic placements.
How We Build a Strategic Law Firm Marketing Program
We do not start by recommending every available tactic. We begin with evidence, define the plan and give each selected channel a clear role in one coordinated client-acquisition system.
Audit the Current System
We review your business goals, priority practice areas, market, existing campaigns, website and landing pages, lead quality, intake readiness, tracking and budget.
Define the Strategy and Priorities
We establish the audiences, positioning, budget allocation, channel roles, success measures and the order in which the work should happen.
Select and Coordinate the Right Channels
Based on the strategy, we recommend the channels that fit, then align your internal team, agencies, vendors and KJSG specialists around one plan.
Measure, Learn and Improve
We evaluate campaign performance, lead quality and client outcomes where data is available, then decide what to scale, fix or stop.
One Strategy. One Coordinated Client-Acquisition System.
Strategy directs the channels. Campaigns, landing pages, intake technology and measurement work from the same priorities. KJSG leads and coordinates the program; your firm handles consultations, signing and legal services.
How Engagements Work
- Custom scope: Services are selected around your goals, market, internal resources and existing partners.
- Clear cost separation: Media spend and third-party vendor costs are separate from KJSG’s consulting and management fees unless a proposal states otherwise.
- Defined responsibilities: KJSG leads strategy, campaigns, marketing-related integrations and performance analysis. Your firm owns day-to-day intake, consultations, signing and legal service delivery.
Frequently Asked Questions
KJ Strategy Group is consultant-led. Kelon Jones works directly with firm leadership to set strategy, coordinate specialists and connect marketing with intake technology and measurement. The objective is not to sell a predetermined channel mix; it is to build the right client-acquisition system for the firm.
Depending on the strategy, KJSG can lead or coordinate paid search and Local Services Ads, SEO and AI search, social media, display, video, connected TV and digital out-of-home. The final scope is customized to the firm’s goals, budget and market.
Yes. We can work with internal staff and existing partners rather than replacing them automatically. We can also connect marketing sources with compatible CRM, chatbot, call-tracking and phone systems. Day-to-day CRM administration and intake training are outside our standard scope.
We look beyond clicks to inquiries, cost, lead quality and consultation opportunities. Where the necessary data is available, we also connect marketing sources with signed clients and revenue so the firm can make better investment decisions.
Each engagement is scoped around the services required, the number of channels, market complexity, technology needs and the support already available inside the firm. Media spend and third-party vendor costs are identified separately unless the proposal states otherwise.
We start with a strategy discussion and review of your goals, current marketing, lead quality, intake technology and measurement. We then recommend the priorities, responsibilities, timeline and investment before implementation begins.
We work best with growth-focused firms that are prepared to invest in marketing, improve how inquiries are captured and share enough data to evaluate lead quality and client outcomes. Fit depends on the firm’s goals, market and readiness.
Law Firm Marketing Insights
Law Firm Marketing in 2025: What You Must Be Doing…
Key Takeaways Law-firm marketing has changed quickly, but many firms still struggle to connect visibility with signed clients. This guide reviews the foundational…
Google’s New Measurement Tools: What Law Firms Need to Know
Google is making it easier to connect advertising activity with qualified leads, signed clients and revenue. Here is what law firm leaders should…
Legal Marketing Firms for Family Law: How Divorce Attorneys Can…
Key Takeaways When This Approach Makes Sense—and When to Reconsider When it makes sense: This approach makes sense when your family law firm…