How a U.S. Family Law Firm More Than Doubled Qualified Leads & Clients
Integrated lead tracking, targeted campaigns and streamlined intake more than doubled qualified leads and clients year over year.
The Challenge
After hiring another attorney, a family law firm needed to generate more qualified opportunities to support its growing team.
The Strategy
KJ Strategy Group connected the firm’s calls, forms and chats in one lead-tracking system, allowing us to identify which campaigns produced qualified leads, retained clients and revenue. We then used that data to help the advertising platforms prioritize better opportunities.
We also responded to growing demand for female family lawyers by creating a dedicated campaign experience featuring the firm’s senior female attorney. To reduce lost leads, we shortened the chatbot from 12 questions to only the three or four needed to qualify an inquiry.
The Result
Supported by educational videos and downloadable guides that built the attorneys’ credibility, the strategy more than doubled qualified leads and clients year over year while reducing cost per lead by 50%.