How a U.S. Personal Injury Law Firm Expanded Its Reach With Digital Billboards
Digital out-of-home campaign generated 2 million+ impressions and contributed to a 10% YoY increase in branded searches, at less than half the firm’s previous billboard budget.
The Challenge
A personal injury law firm was buying traditional billboards but had limited insight into their performance.
The Strategy
KJ Strategy Group shifted the firm to a digital out-of-home campaign that appeared across billboards, healthcare facilities, airports, office buildings and other high-traffic locations, all for less than half its previous billboard budget.
The Result
The campaign generated more than 2 million impressions and coincided with a 10% YoY increase in branded searches and the emergence of new search terms related to the firm’s brand, giving the firm broader reach and clearer evidence that local awareness was growing.