Criminal Defense Lawyer Marketing
Grow Your Criminal Defense Practice with Expert Digital Marketing and PPC Across the USA and Canada
Most clients searching for a criminal defense lawyer need help fast. Whether they’ve been charged with DWI, shoplifting or other criminal accusations, they’re not shopping for weeks — they’re hiring the firm that shows up, earns their trust, and responds fast. At KJ Strategy Group, we specialize in digital marketing for criminal defense law firms, including criminal defense law attorney marketing, criminal defense law firm marketing services, and PPC advertising for criminal defense lawyers.
We create targeted campaigns that attract urgent leads, convert them into consultations, and help your firm stand out — serving criminal defense lawyers across the USA and Canada, including Philadelphia, Boston, Washington, D.C., and Florida.
Why Criminal Defense Attorney Marketing Requires a Specialized Approach
Criminal defense marketing isn’t like other practice areas:
- Clients are under stress and make fast decisions
- Competition on Google and Facebook is aggressive
- You need fast lead response — or someone else gets the case
- Some clients want to stay anonymous or avoid forms/calls
- Many clicks go to waste if intake isn’t rock solid
- Some users are shopping around for pro bono lawyers or free information to determine whether they need a lawyer
- A lot of users can’t afford a private lawyer and need a public defender
Stand Out More & Sign More Clients
How We Help Criminal Defense Law Firms
You don’t need more marketing noise — you need qualified leads, fast response times, and a system that turns those leads into paying clients. We help criminal defense firms do exactly that with a proven mix of advertising, technology, and strategy designed for high-intent legal services.
Show up at the top when someone searches for “DWI lawyer near me” or “criminal defense attorney [your city].” We build and manage high-performing search campaigns that attract people ready to hire.
Get listed above regular ads in Google’s trusted lawyer listings. We handle the full setup, optimization, and ongoing monitoring so you don’t waste budget.
Run targeted campaigns to stay top-of-mind and capture leads who may not be actively searching yet but need your services — fast.
We help you create short, professional videos that build trust and educate potential clients on what you do. Ideal for social media, YouTube, or retargeting campaigns.
Reach local audiences on screens in gyms, restaurants, bars, and other key venues in your city. It’s brand awareness with real-world presence — perfect for criminal defense.
Search Engine Optimization (SEO)
Educate potential clients and improve SEO with blog articles, FAQ pages, and video scripts tailored to your practice areas. We create helpful, conversion-focused content that positions your firm as the one to trust.
CRM Consulting & Integration
We help you choose the right CRM for your firm — not just the most popular one. Our team evaluates your current intake process, team structure, and tech stack to recommend a CRM that fits your workflow. Then we handle the full setup, customization, and integration so your intake system runs smoothly from day one.
Whether you’re starting from scratch or switching systems, we make sure your CRM works for you — not the other way around.
Chatbot Integration
Capture leads 24/7 with intelligent chatbots that qualify and route inquiries instantly. Ideal for after-hours and mobile users who prefer not to make a call.
Why Work With KJ Strategy Group?
15+ Years of Performance Marketing Expertise
Work with a seasoned professional who has spent over 15 years mastering digital marketing for criminal defense law firms and knows exactly what it takes to grow a law practice.
Extensive Experience in Criminal Defense Advertising
No generic agency tactics here. We focus exclusively on law firms, with deep knowledge of compliance and legal marketing restrictions, ensuring every campaign meets the highest standards.
Specialized Expertise in Compliant Criminal Defense Marketing
We understand the regulations and limitations around criminal defense advertising, giving your firm peace of mind while driving measurable results.
Hands-On Partner, Not Just Another Agency
We do more than manage ads. From intake systems and follow-up processes to reporting, we partner with your firm to build the infrastructure that supports sustainable growth.
Ready to get more criminal defense leads
— and convert them?
Let’s discuss how we can expand your caseload and your confidence — with tailored criminal defense law website marketing solutions across the USA and Canada, including Philadelphia, Pennsylvania; Boston, Massachusetts; Washington, D.C.; and throughout Florida. Contact us today!