Estate, Trusts & Probate Marketing
Expand Your Practice with Qualified Estate Law Leads
Clients looking for help with estate planning, wills, or probate aren’t just searching for legal advice — they’re seeking peace of mind. They want a firm that’s trustworthy, compassionate, and capable of protecting what matters most: their legacy.
At KJ Strategy Group, we help estate and probate law firms attract and retain high-quality clients through strategic digital marketing, proven intake systems, and communication tools designed to build trust and drive consistent growth.
Understanding Estate, Trusts & Probate
Marketing estate planning and probate services is about more than visibility — it’s about reassuring clients during one of life’s most sensitive planning phases. Your audience is often proactive, emotional, and detail-oriented. They want to work with a firm that can explain complex topics clearly and act with empathy.
- Clients seek peace of mind and may take time to decide
- Trust is essential—clients want clarity and security.
- Competition for “estate lawyer near me” is strong online.
- Many potential clients are searching in private, late at night, on mobile
- Messaging should be informative, calm, and respectful.
Stand Out More & Sign More Clients
How We Help Estate Law Firms Grow
We implement and manage marketing campaigns to help you attract quality leads and convert them into loyal clients — while respecting the emotional nature of your work.
Our Core Marketing Services
Paid Search
We target high-intent phrases like “estate planning lawyer [city]” and “probate lawyer near me” with compelling ad copy and optimized landing pages that generate quality consultations.
Local Service Ads (LSAs)
Appear at the top of Google’s trusted lawyer listings. We set up and manage your LSAs to bring consistent inbound leads from people ready to act.
Social Media
Engage your audience on platforms like Facebook, Instagram, and LinkedIn — reaching individuals at key life stages, whether creating wills or administering estates.
Video Marketing
Build trust before the first call. We produce short, professional videos explaining terms like “revocable trust,” “executor duties,” or “probate timelines” — showing your expertise and compassion.
Digital Out-of-Home (DOOH)
Stay visible in your community with digital screens in local hubs — from senior centers to coffee shops — to build brand familiarity and credibility.
Search Engine Optimization (SEO)
We craft educational, SEO-optimized content around estate planning and probate FAQs so you’re found organically and trusted immediately.
Intake Technology & Automation Services
CRM Consulting & Integration
We help you choose and implement the right CRM based on your intake workflow and team size — from Clio Grow to LeadDocket — so you can track every lead and follow up automatically.
Chatbot Integration
Engage site visitors 24/7 with smart, empathetic chatbot tools that capture leads without overwhelming your intake team.
Who This Is For
We execute high-impact campaigns and implement smart technology to help firms attract quality leads, streamline intake, and maximize ROI.
Divorce
Child custody and parenting time
Alimony / spousal support
Mediation
High-asset or contested cases
Paternity and parental rights
Why Work With KJ Strategy Group?
15+ years in performance marketing
We bring tested strategies and deep industry insight — built on 15+ years of helping law firms grow with confidence.
Results, Not Vanity Metrics
We focus on what matters: leads, booked consultations, and clients. Not just clicks, likes, or impressions.
A Trusted Marketing Partner
We don’t just manage ads — we help build the systems behind your firm’s growth, from intake to follow-up to reporting.
Ready to Grow Your Estate Law Practice?
Let’s discuss how we can bring more qualified estate, trusts, and probate clients to your firm — and build a marketing system that supports lasting growth.