Google Ads for Lawyers — Without the Tech Talk
Google Ads for Lawyers — Without the Tech Talk Let’s be honest — most lawyers don’t care about “click-through rates” or “quality scores.”…
Paid Search That Brings Qualified Clients
to Your Law Firm
Your ideal clients are currently searching for legal help. We make sure they find you first — and take action.
At KJ Strategy Group, we specialize in PPC marketing for law firms, helping you capture high-intent leads right when they’re searching for family law, criminal defense law, personal injury, immigration law and more. Our targeted Google Ads campaigns for lawyers position your firm at the top of search results — where trust begins and conversions happen.
Our law firm PPC services include:
Google Ads management for attorneys
Keyword strategy focused on high-converting legal terms
Ad copy and landing page optimization to boost conversions
Ongoing performance tracking to maximize ROI
We help your firm dominate local searches, attract qualified leads, and convert clicks into consultations — with measurable, data-driven results.
Proudly serving law firms across the USA and Canada, including Philadelphia, Boston, Washington, D.C., and Florida.
Paid Search That Brings Qualified Clients
to Your Law Firm
Your ideal clients are currently searching for legal help. We make sure they find you first — and take action.
Show Up at the Right Moment
When someone searches “divorce lawyer near me” or “DWI attorney in [City],” they’re not casually browsing — they need help now. Paid Search ensures your firm appears at the exact moment potential clients are ready to hire.
At KJ Strategy Group, we specialize in digital marketing for law firms. From campaign strategy to CRM setup, we handle the full lead generation funnel — so you can focus on practicing law, not chasing down prospects.
When executed correctly, this leads to:
- High-intent leads ready to book consultations
- Efficient ad spend focused on profitable keywords
- Immediate visibility in competitive practice areas
Where We Run Paid Search Campaigns
We manage campaigns across all major search platforms to maximize your reach:
Google Ads
The most powerful search platform, putting your firm in front of local and national audiences.
Google Local Service Ads (LSAs)
Verified pay‑per‑lead ads that build trust and appear above traditional search results.
Microsoft Ads (Bing)
Reach clients searching on Bing, Yahoo, and partner networks.
Search Ads 360
Enterprise-level campaign management across multiple platforms for larger firms.
Why Law Firms Choose KJ Strategy Group
Exclusively for Law Firms
No generic agency tactics. We only work with law firms. We’re familiar with compliances and restrictions associated with legal marketing.
15+ Years of Experience
You’ll be working with an expert who’s spent 15+ years mastering digital marketing — and knows what it takes to grow a law firm.
Personalized Service
Our clients call and text us. Think of us as an extension to your internal team.
Performance Driven Approach
We don’t care about vanity metrics. We care about leads that retain and campaigns that scale.
Explore Our Paid Search Articles
Law Firm Marketing in 2025: What You Must Be Doing…
Let’s cut to the chase: If your law firm is still depending on referrals and an outdated website to drive growth, you’re already…
Legal Marketing Firms for Family Law: How Divorce Attorneys Can…
Family law is one of the most saturated practice areas in Pennsylvania, with Philadelphia among the most competitive. With countless attorneys vying for…
Frequently Asked Questions
We combine digital marketing with intake systems like CRM, chatbots, and VoIP—helping law firms get more leads and convert them.
Yes. We support practice areas including family law, criminal defense, personal injury, IP, and immigration.
We do both, but our best results come from ongoing partnerships where we can optimize continuously.
We measure qualified leads, not just clicks—using analytics, call tracking, and attribution reports.
Book a free consultation. We’ll review your current marketing, intake, and lead flow — and identify what’s working and what’s not.